Monday, September 13, 2010

Apple iOS Maintains Lead in August 2010 Mobile Web Consumption (Chart) *Google Android #2*

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Apple (AAPL) market capitalization is 2nd largest in the USA at $243.96B with last 12 months sales of $42.91B. Google (GOOG) market capitalization is 14th largest in the USA at $153.70B with last 12 months sales of $23.65B. By market capitalization, the largest USA technology companies are: Apple #1, Microsoft #2, IBM #3, Google #4.


Apple iOS Maintains Lead in August 2010 Mobile OS Share

Quantcast reported September 3 that Apple iOS still leads in mobile web consumption. Apple iOS in August had a 56% share in North America. Google Android is second at 25%, Other (presumably including Microsoft Mobile OS) is third with 10%, and RIM is fourth at 9%. As can be seen on the chart below, the Apple iOS market share has been decreasing while the Google Android market share is increasing. RIM market share has peaked and is decreasing, as is Other, including Microsoft Mobile OS. Therefore, Apple iOS and Google Android now have a monopolizing 81% market share in North America. Consumption data is an important indicator for mobile advertising and the competition between Apple iAd and Google's AdMob advertising platforms.


**Chart courtesy of Quantcast**
*Methodology Note: Apple iPad mobile web consumption is not included in the chart above nor is mobile app usage*


Related Articles and Links
Apple vs. Google in Mobile Advertising (Video) *Who Will Win?* Osprey Flyer
Apple TV vs. Google TV (Video) *Who Will Win?* Osprey Flyer
Google TV to Launch in USA This Year (Videos) Google Investor
They Just Don't Get Apple! (Video) *What is Apple TV?* Apple Digest
Steve Jobs Unveils New iPods, iOS, iTunes, TV (Video) Apple Digest
Apple Announces New iPods, iTunes, iOS, TV (Video) Apple Digest
USA Smartphone Market Share Q1 2010 Osprey Flyer
August 2010 Mobile OS Share Quantcast


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