Osprey Flyer: Google Top USA Video Content Provider in February 2011 (Chart) *Microsoft a distant second*

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USA Top 10 Video Content Properties in February 2011

Google Leads in Video Unique Viewers

com.Score is reporting that for February 2011, Google is the top online video content property in the USA. Google's dominating 141 million unique viewers is primarily due to YouTube. Microsoft is a distant second with 49 million unique viewers. Yahoo, Facebook, VEVO, and Viacom are next in the 45-46 million range. After that is AOL (39 million), Turner and Hulu (27 million each), and NBC Universal (24 million).

The Top 10 video content listed by com.Score is free content. For subscription content, Apple and Netflix are among the top players. Google has started offering One Pass, which is a subscription service. Analysis could go further by length of video, with movie subscriptions being longer content than free music videos short content.

USA Top 10 Video Content Properties by Unique Viewers

com.Score Releases February 2011 U.S. Online Video Rankings

Microsoft Sites Jumps to Second Place in Video Content Ranking

RESTON, VA, March 17, 2011 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore Video Metrix service showing that 170 million U.S. Internet users watched online video content in February for an average of 13.6 hours per viewer. The total U.S. Internet audience engaged in more than 5.0 billion viewing sessions during the course of the month.

Top 10 Video Content Properties by Unique Viewers

Google Sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property in February with 141.1 million unique viewers. Microsoft Sites captured the #2 ranking (up from #7) with 48.8 million viewers, followed by Yahoo! Sites with 46.7 million viewers. Facebook.com came in fourth with nearly 46.7 million viewers, while VEVO ranked fifth with 45.9 million viewers. Google Sites had the highest number of viewing sessions with 1.8 billion, and average time spent per viewer at 262 minutes, or 4.4 hours.

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