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Showing posts with label SalesForce (CRM). Show all posts
Showing posts with label SalesForce (CRM). Show all posts

Sunday, June 18, 2017

A Trillion-Dollar Boost: Salesforce Releases New Research on the Economic Impact of Artificial Intelligence on CRM

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By 2021, AI-powered CRM activities could increase global business revenues by $1.1 trillion and create 800,000 net-new jobs, according to predictions in new study. Salesforce customers are estimated to account for $293 billion of this revenue and more than 155,000 of the net-new jobs by 2021. The global market for AI in CRM is estimated to jump from $7.9 billion in 2016 to $46.3 billion by 2021.


A Trillion-Dollar Boost: Salesforce Releases New Research on the Economic Impact of Artificial Intelligence on CRM


Summary

SAN FRANCISCO, June 14, 2017 /PRNewswire/ -- Salesforce [NYSE: CRM], the global leader in CRM, today announced new research from IDC detailing the economic impact of artificial intelligence (AI) on CRM. AI-powered CRM activities will drive new efficiencies in how companies sell, service, and market, ultimately expected to create more than $1.1 trillion in new GDP impact worldwide and 800,000 net-new jobs by 2021 - surpassing those lost to automation.

AI has impacted nearly every aspect of our consumer lives, redefining how we engage with technology and each other. With the convergence of increased computing power, big data and breakthroughs in machine learning, AI is also poised to transform how people work. While some researchers predict automation driven by AI could impact 49 percent of job activities and eliminate around 5 percent of jobs,1 new data from IDC suggests AI could also augment and increase the productivity of employees, specifically in CRM-related fields. From predictive sales lead scoring to service chatbots to personalized marketing campaigns, AI could provide every employee with tools to be more productive and provide smarter, more personalized customer experiences.

According to the new IDC White Paper, commissioned by Salesforce,2 2018 will be a landmark year for AI adoption. More than 40 percent of companies said they will adopt AI within the next two years. In fact, by 2018, IDC forecasts that 75 percent of enterprise and ISV development will include AI or machine-learning functionality in at least one application. AI-powered CRM activities will cover a large spectrum of use cases and touch almost all facets of an enterprise, including accelerating sales cycles, improving lead generation and qualification, personalizing marketing campaigns and lowering costs of support calls."

"AI is impacting all sectors of the economy and every business. For the CRM market—the fastest-growing category in enterprise software - the impact of AI will be profound, ushering in new levels of productivity for employees and empowering companies to drive even better experiences for their customers," said Keith Block, vice chairman, president and COO, Salesforce. "For companies embracing AI, it's critical that they create new workforce development programs to ensure employees are prepared for this next wave of innovation."

Read more at the Salesforce website!


About Salesforce

Salesforce, the world’s #1 CRM company and the Intelligent Customer Success Platform, empowers companies to connect with their customers in a whole new way. Salesforce has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol "CRM." For more information about Salesforce, visit: www.salesforce.com.


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Thursday, June 8, 2017

Salesforce Data Management Platform Named a Leader

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Salesforce achieved highest score among all reviewed vendors in strategy and market presence categories


Salesforce Data Management Platform Named a Leader by Independent Research Firm


Summary

SAN FRANCISCO, June 5, 2017 /PRNewswire/ -- Salesforce (NYSE: CRM), the global leader in CRM, today announced the Salesforce Data Management Platform (DMP) was named a leader by Forrester Research in its report The Forrester Wave™: Data Management Platforms, Q2 2017. The report evaluated 11 vendors based on 35 criteria, including current offering, strategy and market presence.

Salesforce received the highest possible scores among all reviewed vendors for the strategy and market presence categories. The report states that Salesforce DMP "approaches data management differently from other DMPs: Rather than algorithmically deriving insights from aggregated data, Salesforce DMP ingests raw data and applies machine learning to allow insights to bubble up, eliminating the inherent biases that algorithms entail...The company's approach works, as one client said: 'Over 85% of our traffic comes from in-app mobile sources. Salesforce DMP has been able to manage our user identify issues, providing deep matches to second- and third-party data sources and addressing a broad range of design needs.' Surveyed customers gave Salesforce DMP high praise for change management, segment creation and management, data security and leakage prevention, flexibility and usability of the user interface, privacy capabilities, cost, and overall flexibility."

Read more at the Salesforce website!


About Salesforce

Salesforce, the world’s #1 CRM company and the Intelligent Customer Success Platform, empowers companies to connect with their customers in a whole new way. Salesforce has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol "CRM." For more information about Salesforce, visit: www.salesforce.com.


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Wednesday, May 31, 2017

Salesforce Introduces Sales Cloud Partner Relationship Management

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Sales Cloud Partner Relationship Management (PRM)
The New Intelligent Sales App, Built On The #1 CRM Platform


Salesforce Introduces Sales Cloud Partner Relationship Management


Summary

Sales Cloud PRM leverages Einstein AI to enable channel partners to close deals faster Companies that rely most on distributors and resellers - including those in manufacturing, high-tech and telecom - trust Salesforce to supercharge their sales

SAN FRANCISCO, May 31, 2017 /PRNewswire/ -- Salesforce [NYSE: CRM], the global leader in CRM, today announced Sales Cloud Partner Relationship Management (PRM), a new sales app that will empower companies to turbocharge channel sales. With one-third of the average company's revenue coming from partners1—and more than two-thirds of revenues for companies in high-tech2, manufacturing3 and telecom—4 it is critical to arm every partner, distributor and reseller with the personalized tools and information they need to sell smarter and faster.

Introducing Sales Cloud PRM The new PRM app will allow companies to easily build modern, branded partner communities with clicks, not code. In contrast to legacy partner portals that are built on inflexible, archaic systems creating disconnected silos, Sales Cloud seamlessly brings together both partner and direct sales functions.

Read more at the Salesforce website!


About Salesforce

Salesforce, the world’s #1 CRM company and the Intelligent Customer Success Platform, empowers companies to connect with their customers in a whole new way. Salesforce has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol "CRM." For more information about Salesforce, visit: www.salesforce.com.


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Friday, May 19, 2017

Salesforce Reports Record Earnings, Expects Even Higher

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Salesforce reported QE April 2017 financial results on May 18




Summary
  • Salesforce stock is having the greatest month in company history, reaching all-time highs.
  • Earnings reported were record high revenues of $2.39B and matched the all-time high non-GAAP earnings per share of $0.28.
  • Salesforce estimates next quarter will be yet another record-setting financial performance with both all-time high revenues and non-GAAP earnings per share.


About Salesforce

Salesforce, the world’s #1 CRM company and the Intelligent Customer Success Platform, empowers companies to connect with their customers in a whole new way. Salesforce has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol "CRM." For more information about Salesforce, visit: www.salesforce.com.


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Monday, May 15, 2017

Salesforce Earnings Preview: 2nd Best Quarter In History Expected

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Salesforce reports QE April 2017 financial results on May 18




Summary
  • Salesforce stock is having the greatest month in company history, reaching all-time highs.
  • Earnings will be reported this week and are expected to be strong, with the highest revenues and at least the second highest Non-GAAP earnings per share ever reported.
  • Revenues have had an amazing multi-year growth rate, but Non-GAAP earnings per share growth rate is slowing.


About Salesforce

Salesforce, the world’s #1 CRM company and the Intelligent Customer Success Platform, empowers companies to connect with their customers in a whole new way. Salesforce has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol "CRM." For more information about Salesforce, visit: www.salesforce.com.


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Wednesday, March 6, 2013

Salesforce: Record Earnings, Continuing Losses

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Salesforce reported QE January 2013 financial results on February 28

The Salesforce Anomaly: Record Earnings And Ongoing Losses

Enterprise cloud computing leader Salesforce (CRM) reported record Non-GAAP earnings per share ($0.51) and a 7th consecutive GAAP loss per share (-$0.14) for the quarter ending January 2013. Revenues and gross profit were also a record. CEO and cloud visionary Marc Benioff saw Salesforce conclude a "spectacular finish to its fiscal year" and then a CRM stock pop of +7.55% the next day. Read more and see the charts at Seeking Alpha.

About Salesforce

Founded in 1999, salesforce.com is the enterprise cloud computing leader. Using salesforce.com’s social and mobile cloud technologies, companies can connect with customers, partners and employees in entirely new ways. Based on salesforce.com's real-time, multitenant architecture, the company's platform and apps give customers the tools to create a social front office and revolutionize the way they sell, service, market, collaborate, work and innovate.

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Tuesday, February 26, 2013

Salesforce Earnings Preview: Another GAAP Loss Expected

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Salesforce reports QE January 2013 financial results on February 28

Salesforce Earnings Preview: 7th Consecutive GAAP Loss Expected

The enterprise cloud computing leader Salesforce (CRM) reports quarter-ending January 2013 earnings on Thursday, Feb. 28, after market close. CEO and cloud visionary Marc Benioff is expected to report non-GAAP earnings per share on higher revenues. The non-GAAP EPS is projected to increase from the prior quarter but decrease from the prior year. Read more and see the charts at Seeking Alpha.

About Salesforce

Founded in 1999, salesforce.com is the enterprise cloud computing leader. Using salesforce.com’s social and mobile cloud technologies, companies can connect with customers, partners and employees in entirely new ways. Based on salesforce.com's real-time, multitenant architecture, the company's platform and apps give customers the tools to create a social front office and revolutionize the way they sell, service, market, collaborate, work and innovate.

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Monday, February 25, 2013

Salesforce GAAP vs. Non-GAAP Results: A Tale of Two Companies

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Salesforce reports QE January 2013 financial results on February 28

Why The Salesforce GAAP Vs. Non-GAAP Divergence?

The enterprise cloud computing company Salesforce (CRM) reports quarter ending January 2013 earnings on Thursday, February 28, after market close. I'll preview the details in a later post. Cloud visionary CEO Marc Benioff is once again expected to report a GAAP loss and Non-GAAP earnings. Read more and see the charts at Seeking Alpha.

About Salesforce

Founded in 1999, salesforce.com is the enterprise cloud computing leader. Using salesforce.com’s social and mobile cloud technologies, companies can connect with customers, partners and employees in entirely new ways. Based on salesforce.com's real-time, multitenant architecture, the company's platform and apps give customers the tools to create a social front office and revolutionize the way they sell, service, market, collaborate, work and innovate.

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Sunday, September 9, 2012

SalesForce (CRM) Reports 7th Consecutive Operating Loss, Ongoing Loss per Share


SalesForce reported QE July 2012 financial results on August 23

The quarterly CRM tent revival earnings report and conference call, hosted by CEO Marc Benioff and introduced as in a "good mood", revealed a 7th consecutive quarterly operating loss (-$13.47 million) and 5th consecutive quarterly net loss (-$9.83 million). These are now a cumulative -$71.19 million and -$51.59 million, respectively, since this losing streak began. No matter, CEO Benioff's robust disconnect from reality assures investors there is no trouble in paradise and everything is better everyday everywhere.

GAAP Quarterly Financial Result, QoQ Change, YoY Change
Total Assets: $4.45 billion, +7%, +30%
Revenues: $731 million, +5%, +50%
Net Loss: -$9.83 million, +50%, +130%
Loss per Share: -$0.07, +50%, -133%
Cash Flow per Share $0.98
1-Year Return on Assets -1.20%

The 5th consecutive GAAP loss per share of (-$0.07) for the QE July 2012 was actually an improvement from the prior quarter (-$0.14). SalesForce touts "better" Non-GAAP financial results (see explanation below), which exclude significant, and important, expenses. Please note Apple and Microsoft report only GAAP results and don't even bother with Non-GAAP data. They don't have to. Unless otherwise noted, results below are GAAP. Cutting through the hype, the SalesForce GAAP earnings (loss) per share performance is thus:



The Benioff Accounting Method: "Q2 GAAP net loss per share was ($0.07), and non-GAAP diluted earnings per share was $0.42. The company's non-GAAP results exclude the effects of $85 million in stock-based compensation expense, $20 million in amortization of purchased intangibles, and $6 million in net non-cash interest expense related to the company's convertible senior notes. Non-GAAP EPS calculations are based on approximately 146 million diluted shares outstanding during the quarter, including approximately 3 million shares associated with the company's convertible senior notes. GAAP EPS calculations are based on a basic share count of approximately 139 million shares." In other words, Benioff prefers to exclude his and others stock compensation when he tells you how much money SalesForce is making. If he included these material costs, he'd have to spin a much more complex tale and we would all end up very confused.

(The Good) Marc Benioff is a cloud visionary and evangelist plus a consummate promoter. (The Bad) Translating this to financial performance to maximize shareholder wealth (ours, not his) is unfortunately not part of his divine dispensation. (The Ugly) Shareholders, other than Benioff and his team, are bothersome in his grand revelation.

The gist of CEO Benioff's spiel is ever-increasing revenues, integration of social media into the CRM platform, beating Oracle, promoting his tent revivals (conferences), and a general 'onwards and upwards forevermore' tone, including ultimately $10B annual revenues. Benioff’s enthusiasm and entertainment talent is contagious - you cheer for him and hope he can fulfill his vision, but realize you are not ultimately part of the benefits of that vision. This is the same formula utilized by promoters on the Trinity Broadcasting Network: they talk, you listen, you give, they take.

SalesForce.com (CRM) Outlook QE October 2012 Revenue for the company's third fiscal quarter is projected to be in the range of $773 million to $777 million, an increase of approximately 32% to 33% year-over-year. GAAP net loss per share is expected to be in the range of ($0.26) to ($0.27), while diluted non-GAAP EPS is expected to be in the range of $0.31 to $0.32.











"Our second quarter revenue growth was outstanding at 34% in dollars and 37% in constant currency," said Marc Benioff, Chairman and CEO, salesforce.com. "Salesforce.com's social enterprise strategy is enabling companies to connect with customers, partners, and employees in completely new ways – and it's creating new opportunities for their growth and ours."

$CRM $XLK

Sunday, June 10, 2012

Salesforce.com (CRM) Acquires Buddy Media

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Salesforce.com Signs Definitive Agreement to Acquire Buddy Media

* Buddy Media, the world's leading social media marketing platform, enables the world's top brands and advertisers, including Ford, Hewlett Packard, L'Oreal and Mattel, to connect with more than a billion customers on Facebook, Google, LinkedIn, Twitter, YouTube and more

* Combining market leaders Salesforce Radian6 and Buddy Media, the Salesforce Marketing Cloud immediately will become the platform of choice for brands to listen, engage, gain insight, publish, advertise and measure social marketing programs

SAN FRANCISCO, June 4, 2012 /PRNewswire/ -- Salesforce.com [NYSE: CRM], the enterprise cloud computing (http://www.salesforce.com/cloudcomputing/) company, today announced that it has entered into a definitive agreement to acquire Buddy Media, the world's leading social media marketing platform, for approximately $689 million payable in cash and salesforce.com equity. The transaction is expected to be completed during salesforce.com's fiscal third quarter ending October 31, 2012, and is subject to customary closing conditions.

Salesforce Acquires Buddy Media What does the acquisition of Buddy Media by Salesforce mean to your marketing strategy? Allen Bonde explains that this reinforces a focus on user-generated content and interaction, building rich social experiences and accounting for a changing landscape.



Comments on the News

* "Salesforce.com now has the number one players in social listening and marketing – Radian6 and Buddy Media," said Marc Benioff, chairman and CEO, salesforce.com. "With CMOs surpassing CIOs in spend on technology within the next five years, our Marketing Cloud leadership will allow us to capitalize on this massive opportunity."

* "Social media has caused the biggest transformation in marketing since the Mad Men era, causing CMOs to completely re-think their strategies," said Marcel LeBrun, SVP of Salesforce Radian6. "By bringing together market leaders Radian6 and Buddy Media, we are doubling down on the Salesforce Marketing Cloud to provide CMOs with the ability to manage the entire social marketing lifecycle."

* "Buddy Media's mission is to eliminate the current state of anarchy in social marketing," said Michael Lazerow, co-founder and CEO, Buddy Media. "With the Salesforce Marketing Cloud, marketers will be able to unify their efforts to better organize their teams, optimize their social programs and deliver real business results."

Salesforce.com Signs Definitive Agreement to Acquire Buddy Media

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Sunday, June 3, 2012

SalesForce (CRM) Reports 6th Consecutive Operating Loss, Loss per Share -$0.14


SalesForce ($CRM) reported QE April 2012 financial results on May 17.

The quarterly CRM sales pitch and revival conference call has concluded. Frankly, CEO Mark Benioff's fervor was at a lower level and that familiar fever pitch has been a part of the charm of past earnings calls, though a disconnect from GAAP reality. SalesForce reported a 6th consecutive GAAP operating loss, a 4th consecutive GAAP net loss, and a current GAAP loss per share of -$0.14 for the QE April 2012. SalesForce touts "better" Non-GAAP financial results (see explanation below), which exclude significant expenses. Please note Apple and Microsoft report only GAAP results and don't even bother with Non-GAAP data. Unless otherwise noted, results below are GAAP. Cutting through the hype, the SalesForce GAAP earnings (loss) per share performance is thus:



SalesForce did beat their guidance for a GAAP loss per share of -$0.19 to -$0.18, at a current -$0.14. If you utilize the Mark Benioff Financial Reporting Method and take out some hefty expenses, including his, you can get to a Non-GAAP earnings per share of +$0.37, which beat their guidance of +$0.33 to +$0.34.

The Benioff Method: "The company's non-GAAP results exclude the effects of $81 million in stock-based compensation expense, $21 million in amortization of purchased intangibles, and $5 million in net non-cash interest expense related to the company's convertible senior notes. Non-GAAP EPS calculations are based on approximately 146 million diluted shares outstanding during the quarter, including approximately 4 million shares associated with the company's convertible senior notes. GAAP EPS calculations are based on a basic share count of approximately 138 million shares". In other words, Benioff prefers to exclude his and others stock compensation when he tells you how much money SalesForce is making. If he included these material costs, he'd have to spin a much more complex tale and we would all end up very confused.

The Case of the Missing Customer Count: I'm still waiting for one of Benioff's analyst disciples to ask about this: "Your Eminence, you've stopped touting the number of customers and related quarterly increase therein since the quarter ended October 2011. Exactly how many customers does SalesForce have?" Benioff has moved on to touting Non-GAAP "unbilled deferred revenue", instead of customer count (this guy is good!): "Unbilled deferred revenue was approximately $2.7 billion as of April 30, 2012 and $2.2 billion as of January 31, 2012. Unbilled deferred revenue represents future billings under our non-cancelable subscription agreements that have not been invoiced and, accordingly, are not recorded in deferred revenue".

Yes, even a jaded auditor, analyst, and malcontent such as myself has a heart (ok, maybe it's the size of a BB) and because Mr. Benioff seemed not quite so enthusiastic, I will show some compassion. I have noted in previous posts that I think Benioff is a cloud visionary and evangelist plus a consummate promoter. (Now for the disclaimer) But translating this to financial performance to maximize shareholder wealth (ours, not his) is not really part of his divine dispensation. Shareholders, other than him and his team, are bothersome in his grander revelation.

The gist of CEO Benioff's spiel is ever-increasing revenues, integration of Facebook (how many times did he say Facebook in this latest earnings call?) and Twitter into his platform, beating Oracle, promoting his tent revivals (conferences), and a general 'onwards and upwards forevermore' tone, including ultimately $10B annual revenues. Benioff’s enthusiasm and entertainment talent is contagious, you cheer for him and hope he can fulfill his vision, but realize you are not ultimately part of the benefits of that vision if you are an outside shareholder.

SalesForce.com (CRM) Outlook QE July 2012 Revenue for the company's second fiscal quarter is projected to be in the range of $724 million to $728 million, an increase of 33% year-over-year. GAAP net loss per share is expected to be in the range of ($0.10) to ($0.09), while diluted non-GAAP EPS is expected to be in the range of $0.38 to $0.39.









SalesForce.com (CRM) Income Statement QE April 2012 (GAAP) SalesForce.com (CRM) reported total revenues of $695.5 million, a net loss of -$19.5 million, and a loss per share of -$0.14. From the prior QE January 2012, these were +10%, -378%, and -367%, respectively. From the prior year QE April 2011, these were +38%, -3775%, and -140%, respectively. Gross margin of 78.2% was flat QoQ, decreased YoY, and is below the historical average of 79.6%. Both the operating (-3.2%) and net (-2.8%) margins deteriorated QoQ and YoY to multi-year, if not all-time, lows. Cash flow from operations of $1.54 dipped below the prior quarter multi-year, if not all-time, high of $1.76. The operating expense ratio of 81.4% continues extremely high and well above the historical average of 75.5%. Subscriptions and Support continue at 94% of total revenues.

SalesForce.com (CRM) Balance Sheet QE April 2012 (GAAP) SalesForce.com’s (CRM) total assets decreased slightly to $4.156 billion, from the prior quarter record $4.164 billion. The capital to assets ratio increased to 43.5%. The current ratio is a less liquid 38%, but  does not include $947 million in noncurrent marketable securities. SalesForce.com (CRM) is liquid with reasonable capital. The return on assets peaked in QE October 2009 at 5.13% and has declined for 10 consecutive quarters to the current, dismal -1.14%. The $1.66 billion cash, cash equivalents, and marketable securities (current and noncurrent), are 40% of total assets. The accumulating net losses plus these lower-yielding liquid assets are pulling down the ROA.

Thursday, February 23, 2012

SalesForce.com (CRM) Reports 5th Consecutive Operating Loss: Loss per Share -$0.03

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SalesForce.com (CRM) Reports 5th Consecutive Operating Loss: Loss per Share -$0.03


SalesForce.com (CRM) Prelude QE January 2012 How do you describe this dog and pony show of questionable financial performance, hyped press releases, and "locker room talk" earnings calls? CEO Mark Benioff may be a cloud visionary and evangelist plus a consummate promoter, but translating this to financial performance and maximizing shareholder wealth has not been part of the vision recently. The gist of CEO Benioff's spiel is increasing revenues, beating Oracle, promoting his conferences, and a general onwards and upwards forevermore tone including ultimately $10B annual revenues! Benioff's enthusiasm is contagious, you cheer for him, and hope he can fulfill his vision but would rather invest your money long-term elsewhere. The 5 most recent quarters have been not only been unimpressive and each quarter increases investor concern and uncertainty. The past 5 quarters net total GAAP EPS has been -$0.01 on GAAP net losses of -$10.89 million. In addition, the GAAP operating losses have been -$35.48 million the past 5 quarters.

SalesForce.com (CRM) Summary QE January 2012 (GAAP) GAAP financial performance continues poor, even though rebounding QoQ. The outlook for the next quarter is a drop to record operating and net losses. Revenues continue increasing as return on assets continue decreasing to the current dismal, and negative, -0.63%. A 3rd  consecutive quarterly GAAP net loss and 5 consecutive quarterly GAAP operating losses have been reported. Cash flow per share is a positive for CRM, a multi-year, if not all-time, high of $1.76. Financial position overall remains adequate, but unless financial performance can be improved will deteriorate further. The stock is priced for a stellar future performance that does not appear to be on the horizon. Of even more concern is CEO Marc Benioff typically not commenting on poor financial performance but instead pumping the annual DreamForce meeting and wanting us all to be there. Further, there is The Mystery of the Unknown Customers Headcount. There were 104,000 customers in the QE July 2011 but this quarterly data has stopped being reported. Presumably this means the customer count decreased and was omitted. Accounts receivable and deferred revenue both increased $300M+ QoQ to all-time highs, which indicates more of a financing operation.

SalesForce.com (CRM) Income Statement QE January 2012 (GAAP) SalesForce.com (CRM) reported total revenues of $631.91M, a net loss of -$6.38M, and a loss per share of -$0.03. From the prior QE October 2011, these were +8.16%, +70.75%, and flat at 0.00%, respectively. From the prior year QE January 2011, these were +38.31%, -137.52%, and -137.50%, respectively. Gross margin, operating and net margin improved QoQ but deteriorated YoY to 78.42%, -1.01%, and -0.65%, respectively. Cash flow from operations was a multi-year, if not all-time, high of $1.76. The operating expense ratio of 79.43% continues extremely high. Subscriptions and Support were 94% of total revenues.

SalesForce.com (CRM) Balance Sheet QE January 2012 (GAAP) SalesForce.com's (CRM) total assets exploded +19% QoQ to a record $4.16B. As a result, the capital to assets ratio is a multi-year low 38%, exclusive of "temporary equity" of $79M. The current ratio is a more liquid 40% and does not include $669M in noncurrent marketable securities. SalesForce.com (CRM) is liquid with reasonable capital. The return on assets peaked in QE October 2009 at 5.13% and has declined for 9 consecutive quarters the current, dismal -0.63%. The $1.45B in cash, cash equivalents, and marketable securities (current and noncurrent), are 35% of total assets of $3.51B and pulling down the ROA as net losses continue.

SalesForce.com (CRM) Outlook QE April 2012 (GAAP) Revenue for the company's first fiscal quarter is projected to be in the range of $673 million to $678 million, an increase of 33% to 34%, year-over-year. GAAP net loss per share is expected to be in the range of ($0.19) to ($0.18), while diluted non-GAAP EPS is expected to be in the range of $0.33 to $0.34.


SalesForce.com (CRM) Financial Performance by the Quarters


SalesForce.com (CRM) GAAP Earnings (Loss) per Share Current Loss per Share of -$0.03 is the same QoQ, down -138% YoY, the 3rd consecutive quarterly loss per share, and continues the multi-year low. This is the 4th consecutive quarter EPS has been at or below $0.00. The EPS chart average is +$0.08.




SalesForce.com (CRM) GAAP Cash Flow per Share Current Cash Flow per Share of $1.76 is a multi-year, if not all-time, high. The CFS chart average is $0.72.




SalesForce.com (CRM) Total Revenues and Net Income Current Total Revenues of $631.91M are yet another record and have consistently grown. SalesForce.com guidance indicates even higher total revenues in the future. Current Net Loss of -$4.08M is a rebound from the prior quarter multi-year low of -$13.94M, the 3rd consecutive net loss, and a cumulative -$22.29M net losses in the past 3 quarters.



SalesForce.com (CRM) Gross Margin, Operating Margin, and Net Margin Current Gross Margin of 78.42% is higher QoQ, lower YoY, and below the chart average 79.72%. Current Operating Margin of -1.01% is higher QoQ, lower YoY, been negative for 5 consecutive quarters, is well below the chart average +3.99%, and is well below the peaks of 9%+ in 2009. Current Net Margin of -0.65% is higher QoQ, lower YoY, been negative 3 consecutive quarters, is well below the chart average +3.01%, and well below the peaks of 2009.



SalesForce.com (CRM) Return on Assets SalesForce.com has a historically low ROA for a technology company and doesn't have an effective deployment of assets. The ROA peaked in QE October 2009 at 5.13% and has declined each quarter since, for 9 consecutive quarters, to the current Return on Assets of a dismal, and negative, -0.63%. Besides the ongoing net losses, the $1.45B in cash, cash equivalents, and marketable securities, which are 35% of the total assets, are pulling down the ROA. The ROA chart average is 3.12%.




SalesForce.com (CRM) Growth Rates Total Revenues Growth YoY of +38.31% continues an extraordinary uptrend and is above the chart average +29.71%. Total revenues have increased every quarter on the chart, ranging from +19.55% to +43.40%. Earnings per Share Growth YoY of -137.50% YoY is the opposite story and has deteriorated into a significant downtrend decreasing for 8 consecutive quarters. The EPSG chart average is -7.20%.




SalesForce.com (CRM) Regional Revenues For the current quarter, Americas revenues were $436M and 69% of total revenues. Europe was $108M and 17%, while Asia Pacific was $87M and 14%. The overall trend had been higher growth Americas with slower growth in Europe and Asia Pacific.



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Thursday, November 17, 2011

SalesForce.com Reports 4th Consecutive Operating Loss (Financial Charts) *Loss per Share -$0.03* CRM

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SalesForce.com (CRM) reported QE October 2011 financial results on Thursday, November 17, 2011

1 - All financial data below is GAAP, which results in a lower financial performance.
2 - SalesForce.com also reports Non-GAAP, which results in a higher earnings per share.
3 - Non-GAAP does not include stock-based compensation expense, amortization of purchased intangibles, non-cash interest expense related to convertible senior notes, and the related tax consequences. 
4 - See full management disclosure lower in this post.

SalesForce.com (CRM) Reports 4th Consecutive Operating Loss: Loss per Share -$0.03

SalesForce.com (CRM) Prelude QE October 2011 How do you describe this dog and pony show of questionable financial performance, hyped press releases, and "locker room talk" earnings calls? CEO Mark Benioff may be a cloud visionary and consummate promoter, but translating this to financial performance and maximizing shareholder wealth has not been part of the vision recently. The gist of CEO Benioff's spiel is increasing revenues, beating Oracle, promoting his DreamForce conferences, and a general onwards and upwards forevermore tone including ultimately $10B annual revenues! The 4 most recent quarters have been not only been unimpressive, but each quarter increases investor concern and uncertainty. The past 4 quarters net total GAAP EPS has been +$0.02 on GAAP net losses of -$6.81 million. In addition, the GAAP operating losses have been -$29.10 million!

SalesForce.com (CRM) Summary QE October 2011 (GAAP) GAAP financial performance continues deteriorating. Revenues continue increasing as return on assets continue decreasing to the current dismal, and negative, -0.21%. A 2nd consecutive quarterly GAAP net loss and 4 consecutive quarterly GAAP operating losses have been reported. Cash flow per share is a positive for CRM, a 2-quarter high of $0.95. Financial position overall remains adequate, but unless financial performance can be improved will deteriorate further. The stock is priced for a stellar future performance that does not appear to be on the horizon. Of even more concern is CEO Marc Benioff typically not commenting on poor financial performance but instead pumping the annual DreamForce meeting and wanting us all to be there. Further, there is The Mystery of the Unknown Customers Headcount. There were 104,000 customers the prior quarter but this quarterly data was not included in the press release this quarter. Presumably this means the customer count decreased and omitted. Also of concern is the decrease in both accounts receivable and deferred revenues while deferred commissions increased, which is indicative of flattening sales and increased revenue acquisition costs..

SalesForce.com (CRM) Income Statement QE October 2011 (GAAP) SalesForce.com (CRM) reported total revenues of $584.26M, a net operating loss of -$10.16M, and a loss per share of -$0.03. From the prior QE July 2012, total revenues were up +7.01%, net income down -426.71%, and loss per share was flat at 0.00%. From the prior year QE October 2011, these were up +36.16%, down -162.34%, and down -120.00%, respectively. Gross margin was flat at 78.00% but continues below the historical average. Operating and net margins were down, and negative, to -1.74% and -2.39%, respectively. Cash flow from operations was up QoQ and YoY to $0.95 per share. The operating expense ratio (operating expenses divided by total revenues) of 79.73% is extremely high.

SalesForce.com (CRM) Balance Sheet QE October 2011 (GAAP) SalesForce.com's (CRM) total assets increased +2.6% QoQ to a record $3.51B from the prior quarter of $3.42B. The capital to assets ratio (total stockholders' equity divided by total assets) is a reasonable 42.67%, exclusive of "temporary equity" of $84.77M. The current ratio (current assets divided by total assets) is a fairly liquid 32.70% and does not include $651M in noncurrent marketable securities. SalesForce.com (CRM) is liquid with reasonable capital. The return on assets peaked in QE October 2009 at 5.13% and has declined for 8 consecutive quarters the current, dismal -0.21%. The $1.29B+ in cash, cash equivalents, and marketable securities (current and noncurrent), which are 36.93% of the total assets of $3.51B, is decreasing as a percentage of total assets as operating losses and net losses continue.

SalesForce.com (CRM) Financial Performance by the Quarters (Charts)

SalesForce.com (CRM) GAAP Earnings Per Share Below is a chart of quarterly earnings per share. Current Loss per Share of -$0.03 is the same QoQ, down -120% YoY, and a multi-year low. This is the 3rd consecutive quarter EPS has been at or below $0.00. The EPS chart average is +$0.09.



SalesForce.com (CRM) GAAP Cash Flow per Share Below is a chart of cash flow from operations per share which exhibits a pronounced pattern of increase and is a positive for SalesForce.com. Current Cash Flow per Share of $0.95 is above the historical average and a 2-quarter high. The CFS chart average is $0.64.


SalesForce.com (CRM) Total Revenues, Operating Income, and Net Income Below is a chart of quarterly total revenues, operating income, and net income. Current Total Revenues of $584.26M are yet another record and have consistently grown. SalesForce.com guidance indicates even higher total revenues in the future. The current Operating Loss of -$10.6M is the 4th consecutive GAAP operating loss reported, 4th consecutive decrease, and is preceded by -$15.75M in QE July 2011, -$2.80M for QE April 2011 and -$391K for QE January 2011. These operating losses were after the QE October 2010 record operating income of $35.16M. Current Net Loss of -$13.94M is a multi-year low, the 2nd consecutive net loss, and the 4th consecutive decrease. This follows a -$4.27M net loss last quarter. These follow the QE October 2010 record net income of $22.37M, the all-time high. The TR, OI, and NI chart averages are $429.24M, $15.39M, and $11.77M, respectively. 


SalesForce.com (CRM) Gross Margin, Operating Margin, and Net Margin Below is a chart of quarterly gross margin, operating margin, and net margin. Current Gross Margin of 78.00% is stable QoQ, lower YoY, and below the historical average. Current Operating Margin of -1.74% has been negative for 4 consecutive quarters, is well below the historical average, and is below the peaks of 9%+ in 2009. Current Net Margin of -2.39% is a multi-year low, been negative 2 consecutive quarters, is well below the historical average, and well below the peaks of 2009. The GM, OM, and NM chart averages are 79.85%, 4.49%, and 3.37%, respectively.


SalesForce.com (CRM) Return on Assets Below is a chart of annual return on average assets per quarter. The total net income for the most recent 4 quarters is divided into average assets for the most recent 4 quarters to obtain a rolling annualized ROA, an annualized return on average assets for the 12 months (4 quarters) ended. SalesForce.com has a historically low ROA for a technology company and doesn't have an effective deployment of assets. The ROA peaked in QE October 2009 at 5.13% and has declined each quarter since, for 8 consecutive quarters, to the current Return on Assets of a dismal, and negative, -0.21%. The $1.29B+ in cash, cash equivalents, and marketable securities, which are 37.6% of the total assets of $3.42B is pulling down the ROA. The excess liquidity now decreasing due to net losses. The ROA chart average is 3.40%.


SalesForce.com (CRM) Growth Rates Below is a chart of the annual (YoY, Y/Y, annual change) growth rates for revenues and earnings per share. Total Revenues Growth of +36.16% YoY continues an extraordinary run and uptrend. Total revenues have increased every quarter on the chart, ranging from +19.55% to +43.40%. Earnings per Share Growth of -120.00% YoY is the opposite story and has deteriorated into a significant downtrend decreasing for 7 consecutive quarters. The TRG and EPSG chart averages are +29.05% and +2.82%, respectively.


SalesForce.com (CRM) Revenue Sources Below is a chart of quarterly revenue sources, as a percentage of total revenues. Subscription and Support continues as the primary source of revenues and is currently 94.00% of total revenues, which is greater than the chart average of 93.36%. Professional Services and Other is currently at 6.00%, which is less than the chart average of 6.64%.


SalesForce.com (CRM) Geographic Revenues Below is a chart of quarterly geographic revenues, as a percentage of total revenues. For the current quarter, Americas revenues were $397M and 68% of total revenues. Europe was $104M and 18%, and Asia Pacific was $83M and 14%. The overall trend had been a decrease in Americas, Europe mostly flat, and an increase in Asia Pacific. This changed in the most recent quarter to an increase in Americas, decrease in Europe, and Asia Pacific flat.


SalesForce.com (CRM) Operating Expense Ratio Below is a chart of quarterly operating expense ratio, which is operating expenses divided by total revenues. The current Operating Expense Ratio of 79.73% is just below the prior quarter company record high of 80.74% - and way too high - and continues a 4-quarter trend near 80%. This indicates a decreased efficiency plus a lower proportion of revenues is reaching the bottom line, net income, and ultimately earnings per share. The OER chart average is 74.78%.



SalesForce.com (CRM) Announces Fiscal Third Quarter Results
SAN FRANCISCO, Nov. 17, 2011 /PRNewswire via COMTEX/ -- Salesforce.com (NYSE: CRM), the enterprise cloud computing (http://www.salesforce.com/cloudcomputing/) company, today announced results for its fiscal third quarter ended October 31, 2011. ""Salesforce.com is the first enterprise cloud computing company to exceed a $2.3 billion annual revenue run rate," said Marc Benioff, Chairman and CEO, salesforce.com. "And today, we're excited to announce that we expect to reach a $3.0 billion annual revenue run rate during our fiscal year 2013."
- Record Quarterly Revenue of $584 Million, up 36% Year-Over-Year
- Deferred Revenue of $918 Million, up 32% Year-Over-Year
- Operating Cash Flow of $129 Million, up 74% Year-Over-Year
- Non-GAAP Diluted EPS of $0.34, up 6% Year-Over-Year
- Raises FY12 Revenue Guidance to $2.255 - $2.259 Billion
- Initiates FY13 Revenue Guidance of $2.880 - $2.920 Billion

SalesForce.com (CRM) Guidance

Q4 FY12 Guidance: Revenue for the company's fourth fiscal quarter is projected to be in the range of approximately $620 million to approximately $624 million. For the fourth fiscal quarter, the company expects to report a GAAP net loss per share of approximately ($0.06) to ($0.05), while diluted non-GAAP EPS is expected to be approximately $0.39 to $0.40. The non-GAAP estimate excludes the effects of stock-based compensation expense, expected to be approximately $79 million, amortization of purchased intangibles related to acquisitions, expected to be approximately $19 million, and net non-cash interest expense related to the company's convertible senior notes, expected to be approximately $3 million. EPS estimates assume a GAAP tax rate of 46%, and a non-GAAP tax rate of 32%. For the purpose of the EPS calculation, the company assumed an average basic share count of approximately 138 million shares, and an average diluted share count of approximately 144 million shares.

Full Year FY12 Guidance: The company is raising its full fiscal year 2012 revenue guidance to be in the range of approximately $2.255 billion to approximately $2.259 billion. For the full fiscal year 2012, the company expects to report a GAAP net loss per share of approximately ($0.12) to ($0.11), while diluted non-GAAP EPS is expected to be approximately $1.32 to $1.33. The non-GAAP estimate excludes the effects of stock-based compensation expense, expected to be approximately $238 million, amortization of purchased intangibles related to acquisitions, expected to be approximately $67 million, and net non-cash interest expense related to the convertible senior notes, expected to be approximately $11 million. EPS estimates assume a GAAP tax rate of 62%, and a non-GAAP tax rate of 31%. For the purpose of the EPS calculation, the company assumed an average basic share count of approximately 136 million shares, and an average diluted share count of approximately 143 million shares.

Full Year FY13 Guidance: The company is initiating revenue guidance for fiscal year 2013 with projected revenue in the range of approximately $2.880 billion to approximately $2.920 billion. This guidance includes projected revenue for the company's recently announced acquisition of Model Metrics, which the company expects to close during its fiscal fourth quarter. The company will provide its expectations for FY13 GAAP and non-GAAP EPS, when it announces its fourth quarter, fiscal year 2012 results in February, 2012.

Management's Reporting on Non-GAAP Operating Results
Management believes that the provision of supplemental non-GAAP information will enable a more complete comparison of the company's relative performance. Specifically, management is excluding the following items from its non-GAAP EPS for Q3 and its non-GAAP estimates for Q4 and FY12:
● Stock-Based Expenses: The company's compensation strategy includes the use of stock-based compensation to attract and retain employees and executives. It is principally aimed at aligning their interests with those of our stockholders and at long-term employee retention, rather than to motivate or reward operational performance for any particular period. Thus, stock-based compensation expense varies for reasons that are generally unrelated to operational decisions and performance in any particular period.
● Amortization of Purchased Intangibles: The company views amortization of acquisition-related intangible assets, such as the amortization of the cost associated with an acquired company's research and development efforts, trade names, customer lists and customer relationships, as items arising from pre-acquisition activities determined at the time of an acquisition. While it is continually viewed for impairment, amortization of the cost of purchased intangibles is a static expense, one that is not typically affected by operations during any particular period.
● Amortization of Debt Discount: Under GAAP, certain convertible debt instruments that may be settled in cash (or other assets) on conversion are required to be separately accounted for as liability (debt) and equity (conversion option) components of the instrument in a manner that reflects the issuer's non-convertible debt borrowing rate. Accordingly, for GAAP purposes we are required to recognize imputed interest expense on the company's $575 million of convertible subordinated notes that were issued in a private placement in January 2010. The imputed interest rate is approximately 5.9%, while the coupon interest rate is 0.75%. The difference between the imputed interest expense and the coupon interest expense, net of the interest amount capitalized, is excluded from management's assessment of the company's operating performance because management believes that this non-cash expense is not indicative of ongoing operating performance. Management believes that the exclusion of the non-cash interest expense provides investors an enhanced view of the company's operational performance.
● Income Tax Effects: The company's estimated non-GAAP effective tax rate is lower than the estimated GAAP effective tax rate due to the exclusion of the expense items described above.

About SalesForce.com (CRM)
With more than 100,000 customers, Salesforce.com is the enterprise cloud computing company that is leading the shift to the social enterprise. Social enterprises leverage social, mobile and open cloud technologies to put customers at the heart of their business. Based on salesforce.com's real-time, multitenant architecture, the company's platform and application services include:
* Salesforce Chatter, a secure, private social network for your business
* Salesforce Sales Cloud, for sales force automation and contact management
* Salesforce Service Cloud, for customer service and support solutions
* Salesforce Radian6, for social media monitoring and engagement
* Salesforce Data.com, the most complete source of accurate business data
* AppExchange, the leading marketplace for enterprise cloud computing applications
* Force.com, for custom application development
* Heroku, for building social and mobile apps in Ruby
* Database.com, the world's first enterprise cloud database

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