Salesforce Data Management Platform Named a Leader

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Salesforce achieved highest score among all reviewed vendors in strategy and market presence categories

Salesforce Data Management Platform Named a Leader by Independent Research Firm

Summary

SAN FRANCISCO, June 5, 2017 /PRNewswire/ -- Salesforce (NYSE: CRM), the global leader in CRM, today announced the Salesforce Data Management Platform (DMP) was named a leader by Forrester Research in its report The Forrester Wave™: Data Management Platforms, Q2 2017. The report evaluated 11 vendors based on 35 criteria, including current offering, strategy and market presence.

Salesforce received the highest possible scores among all reviewed vendors for the strategy and market presence categories. The report states that Salesforce DMP "approaches data management differently from other DMPs: Rather than algorithmically deriving insights from aggregated data, Salesforce DMP ingests raw data and applies machine learning to allow insights to bubble up, eliminating the inherent biases that algorithms entail...The company's approach works, as one client said: 'Over 85% of our traffic comes from in-app mobile sources. Salesforce DMP has been able to manage our user identify issues, providing deep matches to second- and third-party data sources and addressing a broad range of design needs.' Surveyed customers gave Salesforce DMP high praise for change management, segment creation and management, data security and leakage prevention, flexibility and usability of the user interface, privacy capabilities, cost, and overall flexibility."

Read more at the Salesforce website!

About Salesforce

Salesforce, the world’s #1 CRM company and the Intelligent Customer Success Platform, empowers companies to connect with their customers in a whole new way. Salesforce has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol "CRM." For more information about Salesforce, visit: www.salesforce.com.

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Salesforce Introduces Sales Cloud Partner Relationship Management

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Sales Cloud Partner Relationship Management (PRM)
The New Intelligent Sales App, Built On The #1 CRM Platform

Salesforce Introduces Sales Cloud Partner Relationship Management

Summary

Sales Cloud PRM leverages Einstein AI to enable channel partners to close deals faster Companies that rely most on distributors and resellers - including those in manufacturing, high-tech and telecom - trust Salesforce to supercharge their sales

SAN FRANCISCO, May 31, 2017 /PRNewswire/ -- Salesforce [NYSE: CRM], the global leader in CRM, today announced Sales Cloud Partner Relationship Management (PRM), a new sales app that will empower companies to turbocharge channel sales. With one-third of the average company's revenue coming from partners1—and more than two-thirds of revenues for companies in high-tech2, manufacturing3 and telecom—4 it is critical to arm every partner, distributor and reseller with the personalized tools and information they need to sell smarter and faster.

Introducing Sales Cloud PRM The new PRM app will allow companies to easily build modern, branded partner communities with clicks, not code. In contrast to legacy partner portals that are built on inflexible, archaic systems creating disconnected silos, Sales Cloud seamlessly brings together both partner and direct sales functions.

Read more at the Salesforce website!

About Salesforce

Salesforce, the world’s #1 CRM company and the Intelligent Customer Success Platform, empowers companies to connect with their customers in a whole new way. Salesforce has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol "CRM." For more information about Salesforce, visit: www.salesforce.com.

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