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Thursday, June 8, 2017

Salesforce Data Management Platform Named a Leader

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Salesforce achieved highest score among all reviewed vendors in strategy and market presence categories


Salesforce Data Management Platform Named a Leader by Independent Research Firm


Summary

SAN FRANCISCO, June 5, 2017 /PRNewswire/ -- Salesforce (NYSE: CRM), the global leader in CRM, today announced the Salesforce Data Management Platform (DMP) was named a leader by Forrester Research in its report The Forrester Wave™: Data Management Platforms, Q2 2017. The report evaluated 11 vendors based on 35 criteria, including current offering, strategy and market presence.

Salesforce received the highest possible scores among all reviewed vendors for the strategy and market presence categories. The report states that Salesforce DMP "approaches data management differently from other DMPs: Rather than algorithmically deriving insights from aggregated data, Salesforce DMP ingests raw data and applies machine learning to allow insights to bubble up, eliminating the inherent biases that algorithms entail...The company's approach works, as one client said: 'Over 85% of our traffic comes from in-app mobile sources. Salesforce DMP has been able to manage our user identify issues, providing deep matches to second- and third-party data sources and addressing a broad range of design needs.' Surveyed customers gave Salesforce DMP high praise for change management, segment creation and management, data security and leakage prevention, flexibility and usability of the user interface, privacy capabilities, cost, and overall flexibility."

Read more at the Salesforce website!


About Salesforce

Salesforce, the world’s #1 CRM company and the Intelligent Customer Success Platform, empowers companies to connect with their customers in a whole new way. Salesforce has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol "CRM." For more information about Salesforce, visit: www.salesforce.com.


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