Wednesday, February 20, 2013

Amazon, Apple, Disney, Google Have Best Corporate Reputations

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Amazon.com Lands in Prime Spot Atop Reputation Rankings in 14th Annual Harris Poll RQ Study

NEW YORK, Feb. 12, 2013 /PRNewswire/ -- While the overall perception of corporate America remains relatively grim, there were mixed signals to be found in the results of the 2013 Harris Poll RQ Study which engages over 14,000 members of the general public to measure the reputations of the sixty most visible companies in the country.



(Business Insider) Amazon has the best reputation of any company in the U.S., according to this year's Harris Interactive survey of 14,000 people. It just narrowly edged out Apple to take the top spot, making a big jump from its ranking last year.

Robert Fronk, EVP of Harris' Reputation Management service says in a release, "Our results show that Amazon has managed to build an intimate relationship with the public without being perceived as intrusive." (This sounds like a shot at other companies like Facebook.)

We'd also add that Amazon is a company that seems to be on your side. It makes cheap tablets, offers free shipping, and its Prime service a really great value. Apple, which is great for consumers, is still seen as a company with high prices trying to make loads of money. Amazon is seen as a better friend of the consumer on the value side.





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