Sunday, November 13, 2011

Samsung Top USA Handset Manufacturer (Charts) *Increases lead over LG*

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Samsung Was Top USA Handset Manufacturer in Q3 2011 

Samsung Top USA Handset Manufacturer Samsung was the largest USA handset manufacturer with a market share with 25.3% for the 3 months ending September 2011. Samsung continues its lead over LG, which had a 20.6% market share. Motorola was third with 13.8%, followed by Apple with 10.2%, Research in Motion (RIM) with 7.1%, and finally "Other" at 23.0%. Samsung had no change in market share, 0.00, compared to the prior quarter, the 3 months ended June 2011. LG was -0.7 and Motorola was -0.7, which was a gain for Apple +1.3. RIM was -0.8 and Other was +0.9. Samsung has increased to a +4.7% lead over LG, compared to a +4.0% lead the prior quarter, the 3 months ended June 2011. Samsung's gain was due to the Google Android OS, which increased its lead over other OSs, including Apple iOS, for the same time periods.

comScore Reports September 2011 U.S. Top Handset Manufacturers

RESTON, VA, November 4, 2011 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending September 2011. The study surveyed more than 30,000 U.S. mobile subscribers and found Samsung to be the top handset manufacturer overall with 25.3 percent market share. Google Android continued to gain ground in the smartphone market reaching 44.8 percent market share.

OEM Market Share
For the three-month average period ending in September, 234 million Americans age 13 and older used mobile devices. Device manufacturer Samsung ranked as the top OEM with 25.3 percent of U.S. mobile subscribers, followed by LG with 20.6 percent share and Motorola with 13.8 percent share. Apple strengthened its position at #4 with 10.2 percent share of mobile subscribers (up 1.3 percentage points), while RIM rounded out the top five with 7.1 percent share.

About comScore
comScore is a global leader in measuring the digital world and the preferred source of digital marketing intelligence. Through a powerful combination of behavioral and survey insights, comScore enables clients to better understand, leverage and profit from the rapidly evolving worldwide web and mobile arena.

comScore provides syndicated and custom solutions in online audience measurement, e-commerce, advertising, search, video and mobile and offers dedicated analysts with digital marketing and vertical-specific industry expertise. Advertising agencies, publishers, marketers and financial analysts turn to comScore for the industry-leading solutions needed to craft successful digital, marketing, sales, product development and trading strategies.

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