Samsung Top USA Handset Manufacturer
comScore announced May 6, 2011 that the Samsung was the largest USA handset manufacturer with a market share with 24.5% in the first quarter of 2011. Samsung continues its lead over LG, which had a 20.9% market share. Motorola was third with 15.8%, followed by Research in Motion (RIM) with 8.4%, Apple with 7.9%, and finally "Other" at 22.5%.
Samsung Led in First Quarter 2011
Samsung Led in Fourth Quarter 2010
The quarter on quarter (QoQ) change in market share from the fourth quarter 2010 to the first quarter 2011 saw Samsung market share dip slightly from 24.8% to 24.5%. LG held steady at 20.9%. Motorola slipped from 16.7% to 15.8%. Research in Motion (RIM) also slipped slightly from 8.5% to 8.4%. Apple gained market share from 6.8% to 7.9%. "Other" increased from 22.3% to 22.5%.
comScore Reports March 2011 U.S. Mobile Subscriber Market Share
Google and Apple Gain Ground in Smartphone Market
RESTON, VA, May 6, 2011 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending March 2011. The study surveyed more than 30,000 U.S. mobile subscribers and found Samsung to be the top handset manufacturer overall with 24.5 percent market share. Google Android led among smartphone platforms with 34.7 percent market share.
OEM Market Share
For the three month average period ending in March, 234 million Americans ages 13 and older used mobile devices. Device manufacturer Samsung ranked as the top OEM with 24.5 percent of U.S. mobile subscribers. LG ranked second with 20.9 percent share, followed by Motorola (15.8 percent) and RIM (8.4 percent). Apple continued to gain share following the launch of the Verizon iPhone, up 1.1 percentage points to reach 7.9 percent of subscribers.
comScore is a global leader in measuring the digital world and the preferred source of digital marketing intelligence. Through a powerful combination of behavioral and survey insights, comScore enables clients to better understand, leverage and profit from the rapidly evolving worldwide web and mobile arena.
comScore provides syndicated and custom solutions in online audience measurement, e-commerce, advertising, search, video and mobile and offers dedicated analysts with digital marketing and vertical-specific industry expertise. Advertising agencies, publishers, marketers and financial analysts turn to comScore for the industry-leading solutions needed to craft successful digital, marketing, sales, product development and trading strategies.
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